....Real World MLM Marketing Tips....

  Here's another real world example of how some folks market their MLM business AND products/services:

Our area has an event called a "Homearama" annually every fall. For this event select builders in the area construct a number of houses at a pre-determined site (usually a new or nearly new development) for the purpose of "showing" new construction methods, designs, landscaping, interior decorating, trends, floor plans, gadgets, etc. They also showcase the homes for sale and also the area the homes are built in. There are about 5 cities which alternate hosting this event.

The Homearama is a huge event that all the surrounding communities look forward to every year.....and draws 1,000's of visitors over about a 1 week time period. This is a great opportunity to "reach" the public with a targeted campaign if you plan well. just imagine the networking possibilities.

For example I've seen the following:

1. The entrance to the area where the home tours start goes through a long series of "tents" lined with booths populated by various companies and products. You HAVE to walk through this area to get to the homes....and again when you leave. Can you say captive audience?

I've seen a couple groups set up booths in this area offering their products or services (signs, banners, brochures, business cards, etc.). They also have a raffle or contest where some lucky visitor can win free products or services. The typical fill out an entry form with contact info & drop it in a box....with the drawing held the last day (not required to be present).

What's this do?

First it gains visibilty....community branding. A few sales directly and lots of interested folks picking up "information" and/or samples. And of course lots of coversations to follow-up on.

Second, the contest/raffle creates a list of potential contacts for follow-up via the entry forms (name, address, phone number, email).

Note: for this to be successful you'd need to have a dedicated team of local distributors willing to man the booth and talk with folks during the events open hours. Also they should have a clear plan for following up with any contacts made.

2. Some folks have even been able to have their products displayed in the homes themselves. For example how about Mia Bella candles attractively shown in the Master bedroom, bathroom, kitchen, or formal dining room? How about Noni on the kitchen counter.... or Annasa on the bathroom vanity....or WorldVerge on the computer screen....or, well you get the idea.

Also, not just the products/services are shown. You also display a business card rack so interested vistors can "find out more".

3. Here's one that's not so obvious....relationshipping with other vendors, real estate agents, concessionaires, and builders who participate in the event. Your potential contacts aren't limited just to the "visiting" public. Network with the event organizers & participants too.

There's a lot of possibilities with an event like this. In my area it's called Homearama. In other areas it's Showcase of Homes or something similar.

I suggest you look into it and see if you can take advantage of the possibilities yourself.

About the Author

Michael is Moderator for MLMForums.com and the owner of FreedomFire Communications http://ld.net/mscprez . You can get more MLM tips, wit, and wisdom from Michael at http://Best-MLM-Resources.blogspot.com

 Michael Lemm

More Articles 

Unleash The Power Of Perpetual Marketing - E D Zuck
Perpetual marketing - A large number of people promoting one web site so they can all receive the traffic generated by each other. For example, you decide to create a free ebook that you will give away to your web site visitors. You...

THE BENEFITS OF INTERNET MARKETING - Nicky Nelson
There are a number of benefits to using the Internet as a marketing medium for both Consumers and Marketers. Benefits to Consumers In this day and age of 24-7, consumers are able to search the internet for goods and products at a time that suits...

Effective Marketing Tool I Bet You Haven't Tried Yet - Susan Dunn M A
Have you tried marketing your practice and products through Distance Learning courses? I'm a personal and professional development coach and about half my income comes from the distance learning courses I teach. In addition to giving people valuable...

Your Home Based Affiliate Marketing Business - Paul Jesse
Did you know that you can make money on the internet without ever selling anything? There are very few home based business opportunities that are easier or cost less than affiliate marketing. There are businesses and people earning thousands of...

Internet Marketing On A Budget - Thad Collins
Establishing a web presence on the internet is based on two factors when you are on a budget, your willingness to devote time to your marketing efforts, and knowing the true facts of what really works in the world of internet marketing. There are...

Profitable Network Marketing Systems and Products - Rolf Rasmusson
Profitable Network Marketing Systems and Products Profitable and effective network marketing systems and products After 20 years of network marketing I'll share a few thoughts with you. Trial and error is very expensive as we all know. That theory...

Marketing To Forums: Part 1 - Dave Brown
Forums are a great way to advertise just about anything without any cost at all. *Lots* of people will read what you write there. And they're exactly your target audience. Or are they? First of all, you can't just assume that people will read what...

What Happened When I Allowed The Mad Hatter To Take Over My Online Marketing… - Jim Green
Returns had been steady since I created www.howtoproducts-xl.com back in December 2004. Steady, but not spectacular, so I decided to conduct a survey. What I did was to mail those visitors who had taken up my freebie offer but hadn’t made a...

When Search Engine Marketing and Trademarks Collide - Tommy Maric
In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a...

What’s The Best Network Marketing Opportunity For You? - Lana Hampton
Are you looking for a good network marketing opportunity? Want to tap into the secrets of Internet billionaires? Wish to be a top revenue maker? Then you should follow in the footsteps of successful marketers, and do what they do – find a network...

Golden tips on affiliate marketing - Himabindu Chenepalli
Are you new to affiliate marketing? In Choosing the right affiliate program make sure you look for the following: •First-rate products on which you can be reliable to your customer. •High demand for the product which results in high sales of the...

How to Grow Your Affiliate Marketing Business - Jason Gazaway
Affiliate marketing is a large business in the internet today that involves a partnership between a merchant and one or more affiliates, in which the affiliates advertise or promote the merchant’s product and services free of charge until a customer...