Implementing an Opt-in List to Optimize Your Internet Marketing Success

 Copyright 2005 Sandi Clements

In order to make a success of your website or online business, it is obvious that you will need customers. Although everyone who visits your page will not become a customer, they must have some interest in your product or service that brought them there in the first place and therefore they are a potential customer. Potential customers are much more likely to become actual customers if you make an effort to keep in touch with them. This essential marketing tool is called and opt-in list.

An opt-in list will allow you to keep track of your potential customers by obtaining their email address in order to keep them informed about the latest updates for your product or service. You can create your own opt-in list or you can use an opt-in list creator that is available online from several sources. The benefits of creating your own opt-in list is that you will be able to send personal messages to the potential customers and they will not need to do anything, whereas with commercial opt-in lists, the customer will receive a generated message and will be required to verify their acceptance of the message.

An important part of creating a successful opt-in list is to keep in mind that potential customer will visit your site from many places and may not see your homepage. Therefore it is imperative to have the ability to subscribe to the mailing list from all pages of your site. You should not, however, make the subscription information a focus point of every page. It is a good idea to put it at the bottom or top of the page where it is visible but not distracting. It is also a good idea to promote your mailing list by using a give-away. You could offer a service, a discount, or an ebook. You can also drive potential subscriber to join your mailing list by writing articles that will benefit the reader and at the same time, build your credibly as an expert. You can include the subscription information in the byline of the articles. You could also write an ebook with your subscription information on each page, which will allow the customer to easily access the information and join the list with ease.

Once you have created the mailing list and now have your potential customers within your grasp it is your responsibility to keep them updated and interested. Provide them with quality information that is up-to-date and of interest to them. Offer discounts or a newsletter, something that the reader can use. This will keep them interested and will drive them to your site over and over, eventually they may make a purchase and if not, they will be informed enough to use word of mouth advertising for your site.
Sandi Clements can help YOU start your own profitable business on the Internet within the next 24 hours... To learn more, visit: http://www.SandizMoneyMaker.com/pips.html

 Sandi Clements

More Articles 

PARIDIGM SHIFTS, RESPONSIBILITY, & NETWORK MARKETING... - Thom Reece
PARADIGM SHIFTS & RESPONSIBILITY... © Copyright 1998-2005 Thom Reece All Rights Reserved "...one of the marks of a paradigm shift is that what used to be considered peripheral, moves to center stage." (Thomas Kuhn) What...

Viral Marketing Methods and Applications - Tim Bruxvoort
Viral marketing. It sounds like something you want to avoid like the plague. But it’s really something you and your business need to catch now. If you’re not yet familiar with the term “viral marketing” let me give you a basic definition. Viral...

Home Business Affiliate Marketing - Donnie De Loney
How would you like to make money with a Home Business without ever having to sell anything? There are lots of people earning thousands of dollars doing just that. There are very few home businesses that are easier or cost less than...

Why You Need an Article-Marketing Strategy before Posting a Single Article Online II - Dr Lynella Grant
This is Part 2 of a 2 part article - Read Part 1 at http://www.promotewitharticles.com/strategy100.html Write for the Non-Human Reader Articles should be written to cater to two dissimilar types of readers - humans and search engine spiders. Each...

Internet Marketing and Public Speaking: Seven Steps to a Successful Murder Board - Larry Tracy
Copyright 2005 Larry Tracy I recently posted an article providing tips on public speaking for internet marketers, and was bombarded with Emails asking me to expand on one tip in particular—how to conduct a Murder Board, a realistic simulated...

The network marketing and mlm training illusion - Rolf Rasmusson
The network marketing and mlm training illusion Network marketing and mlm training Today those entering the arena don't do so on the basis of network marketing and mlm training so that we can do cold canvass calling for prospecting purposes or...

Internet Marketing For Frugal Site Owners - Mark Askew
Every site promotion expert knows that fresh content is the primary way to increase site traffic. But newbies to Internet business may not realize the power of content. In this article we will outline the reasons why fresh content is so crucial to...

How Much Do You Use Email Marketing? - David McKenzie
Affiliates in affiliate programs have a vast array of affiliate marketing tools to use. It can be difficult knowing which ones work and which ones do not. Clearly traditional banners do not work too well. On the other hand, clever email marketing...

Money Making Schemes: Multi-Level Marketing - Richard Lowe
Disclaimer: This is one of a series of articles which contain my personal opinions, based upon my own experiences, about various money-making programs. You may have had difference experiences which give you different opinions. I've thought long and...

Marketing Tourism Online, part one: The Basics - Bryan Wilson
This is part one of an article series which will introduce some basic strategies, considerations, elements, and techniques for marketing tourism products online. We plan to update and refine these articles as situations change and when we have new...

Want To Explore MLM And Network Marketing Opportunities? - Daegan Smith
When looking at MLM and network marketing opportunities, don’t consider one just on your initial reaction. Take time to all the elements involved and see how the company operates. Purchasing into a MLM opportunity is like buying a house. You have...

E-Marketing Using Only Free Resources - Candy Brauer
I'll be the first to admit it; I'm a cheap skate. I'm not as bad as many I meet, but if there's a legal, ethical way to get it for cheaper or free, I'm there. I love Walmart. I get all of my clothes there. I love buying used cars - no car...