EXIT Marketing Strategies... "keep selling after they've left."

EXIT Marketing Strategies... "keep selling after they've left."

EXIT Marketing Strategies... "keep selling after they've left."

Marketing ONline or OFFline is about your MIX.

MIX means the variety of strategies you use to promote
yourself/ your site/ your wares.

The purpose of a Marketing MIX is to attract visitors using
different forms of promotion. This MIX tactic has been used
successfully by OFFline Marketers for the last 50 years.

ONline marketing mix strategies may include...

* Ezine Ads
* Ezines
* Articles
* Sig files
* Banners
* Promotional deals
* Autoresponder message sets
* eReports
* eBooks
* Stickiness systems
* FREE something

* POPups

POPups! Aargh. I hear you say.

Not so... POPups done elegantly and POLITELY actually add
value to your site, and they'll promote you long after the
visitor has left.

Think of it this way.

Remember the last time you were in the Mall and someone was
promoting something. You were interested, so you went over
and asked some questions, but you didn't buy.

Now, a savvy OFFline marketer would have given you something
to take away... a flyer, a brochure... something.

The reason? Well, it's a memory jog, and you never know
where that promotional item ends up. Yes, a high percentage
end up in the rubbish bin... but a small percentage do not.

AND... all this has cost you is a small action.

Now think of your site. Someone has come to it looking for
something. They didn't buy anything, and they may never
return.

What MEMORY JOG can you give them?

............................................................

Enter EXIT Marketing POPups

* Use them ELEGANTLY. This means that what you offer in
your Popup must be in context with what you've got on your
site.

Offer an in-context FREE eReport, FREE ebook, or a request
to subscribe to your ezine in exchange for one of these
things. Your goal is to get an email address.

* Use them POLITELY. On EXIT only, and in one place. The
reason? Well, how responsive are you when someone is
continually in your face trying to sell you something?

The use of multiple Popups translates into "I'm desperate."
This is not the best message if you're serious about doing
business online, long term. Also, set the Popup for first
visit only.

* Use them POLITELY for additional traffic generation. EXIT
only.

There are many creation-of-POPup options. One of my
favorites can be found at CodeLifter, which has all the
bells and whistles you'll ever need...

CodeLifter:
http://hyperTracker.com/go/WEBpro1/CodeLifter/popuparticle/

CodeLifter offers a free demo. Purchase price, a mere
$20.00.

There are plenty of free online pop up generators that'll
design pop ups to any size and specification.

Here are a few:

http://builder.cnet.com/webbuilding/0-7701-8-4561792-1.html
Scroll down to the link that says "Tip - Window Maker"
This Popup activates when someone hovers their mouse over a
link on a page.

http://hyperTracker.com/go/WEBpro1/CGIscripts/popuparticle/
Pop Up Making Wizard

AND... if you're looking for an easy script you can just cut
and paste take a look at
http://wsabstract.com/script/cut65.shtml

Kenneth Doyle - e*Analyst
http://www.feedyourhungrymind.com

PS. Permission is granted to reprint this article.
Please include all links and attributions please.)

Get your copy at:
mailto:exitmarket@webpro.par32.com?subject=subscribe
___________________________________________________________

"If you haven't worked this out, you soon will.
There's a lot of NONsense zapping around in cyber-space.

Find out what works, what doesn't... and what's worth your
money." Subscribe to the e*Analyst ezine -
mailto:editor@webpro.par32.com?subject=subscribe
___________________________________________________________

About the Author

Born with the promotional strategist's gene... followed by twenty successful years in Media, Marketing, PR and
copywriting.

http://www.feedyourhungrymind.com

Kenneth Doyle - e*Analyst

More Articles

Successful Network Marketing Depends Upon These Three Factors - Kirk Bannerman
Network marketing has many aspects, but promotion, persistence, and patience are three key elements which are critical to achieving successful results. PROMOTION is the lifeblood of network marketing. Whether you are using online methods or...

New Viral Tactic: 'Cause Marketing' - Joe Bingham
Once again, I've discovered a NEW marketing technique. We'll call it 'Cause Marketing'. It's a very simple concept really, pick out your favorite 'cause' that you can rally people behind, say for instance the fight against the use of Smart...

MLM Leads and MLM Marketing Programs - John Old
As you may know by now that mlm marketing programs are the hottest and biggest money maker out there.Also you may know that is hard to find mlm leads.I would like to inform you of the in's and outs of mlm and mlm leads.There is so much more to mlm...

Website Ranking With an Internet Marketing Specialist - Frank Levert
On the internet, competition is stronger than ever. There was a time where paying a few bucks to get in Yahoo was enough to generate substantial traffic but marketing websites on the internet got much more complex since. Google is now a major...

MLM Network Marketing training- The Two Unchanging Laws of Network Marketing and MLM Success - Doug Firebaugh
The Two Unchanging Laws of Network Marketing and MLM Success. By Doug Firebaugh There are two unchanging laws in Network Marketing that most folks for whatever reason do not seem to teach, and I may catch some heat over this, but I would rather...

Looking For An Affiliate Internet Marketing Tip? - Daegan Smith
Here’s a few affiliate Internet marketing tips that can help you earn extra money for little effort on your part. Do you currently have a web site that sells products? If you do, developing an affiliate program may be the opportunity you are...

Affiliate Marketing and You - Dawn Roberts
So, you want to be an internet marketer but you have nothing to market? No problem! Become an affiliate marketer and market other people's goods or services. Affiliate marketing is a great way to begin your internet marketing career. Best of all,...

For Newer Sites, Web Marketing Depends On "Titles" & "Links"! - Martin Lemieux
We all start out the same. Some have budgets, some don't. The one true factor out there is that we all want to expose our business. For 99% of us, starting out in the world of web marketing means a few things: A huge learning curve Endless...

If you Sell a Product, Use Online Marketing, Part 1 - Judy Cullins
If you Sell a Product, Use Online Marketing, Part 1 Judy Cullins ©2003 All Rights Reserved. When you offer your products via an email campaign to get people to visit your Web site, you reap many rewards--you create more profit, spend a lot less...

The 7 Habits of a Successful Web-Marketing Plan - Valerie Prigent
What is web-marketing? Why does your business need it? The best web site and the best web-marketing strategy will not reap the highest possible results, if they are not tightly integrated. Not only do you need a well-designed web site with...

Affiliate Marketing Means Using Email Marketing - David McKenzie
As an affiliate in an affiliate program you need to be good at affiliate marketing. One of the most important aspects of affiliate marketing is email marketing. Get it right and you will be a successful affiliate. Get it wrong and you will be just...

Affiliate Marketing: Make $$ on your own Website! - Gloria Cohen
So, how can you make affiliate marketing successful for you? With the proliferation of goods and services on available on the Internet, advertisers and web site owners galore are looking to individuals, companies and other website owners to help...